NSIC along with its various partners has been offering Made-in-India software solutions to MSMEs and help them embrace digital technology to keep pace with global competition. Recently on 16th April 2021 , Shri P. Udayakumar, Director (Planning and Marketing), NSIC interacted with Padma Shri Sridhar Vembu of Zoho Corp to sensitize the NSIC Associates understand the benefits of digitization through cloud-based business Software for their expansion and growth. (https://youtu.be/ZJRolsDKLgs). Shri Vidyasagar Singh, GM(B2B), NSIC along with Industry Associations, NSIC members from across the country participated in this session . All NSIC members are also eligible for a special 20 percent discount on Zoho subscription costs for select apps under this initiative.