NSIC envisages a digital transformation of MSMEs towards the goal of ‘Atma Nirbhar Bharat’. In this connection, Sh. P. Udayakumar, Director (Planning & Marketing), NSIC signed MoU with Sh. Divya Sethi, Head – Emerging Business, Bharti Airtel Limited on 11th Dec, 2020 under its ICT Enabled Digital Services with an objective to serve MSMEs in India for their business automation and connectivity needs viz. data/voice connectivity, marketing solutions, cloud. security and collaboration.