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1.2
Organizing Domestic Exhibitions and Participation in Exhibitions/
Trade Fairs in India:
In
order to provide marketing opportunities to MSMEs within the country,
certain theme based exhibitions / technology fairs etc. may be organized
by NSIC, focused on products and services offered by MSMEs, including
technologies suitable for employment generation, products from specific
regions or clusters (like North Eastern Region, Food processing,
Machine-tools, Electronics, Leather etc). Micro, Small & Medium
Enterprises would be provided space at concessional rates to exhibit
their products and services in such exhibitions/fairs. Apart from
above NSIC may also facilitate participation of MSMEs in the exhibitions
/ trade fairs / events being organized by various State Government
departments, industry associations and other institutions, all over
the country to exhibit their products and services. These exhibitions
may be organised in consultation with the concerned stakeholders
and industry associations etc. The calendar for these events may
be finalised well in advance and publicised widely amongst all participants/stakeholders.
The calendar of events would also be displayed on the Web-site of
NSIC. Participation in such events is expected to help the MSMEs
in enhancing their marketing avenues by way of capturing new markets
and expanding existing markets. This would also help them in becoming
ancillaries, partners in joint ventures and sub-contracting for
large companies.
1.2.1
Scale of Assistance:
Built
up space would be provided by the implementing agency i.e. NSIC,
to MSMEs in various domestic exhibitions at subsidised rates to
enable them to exhibit their products and services. The rates of
subsidy available on space charges would be as under:
General
Category
Micro
Enterprises : 75%
Small
Enterprises : 60%
Medium
Enterprises: 25%
Enterprises
belonging to NE Region/ Women / SC/ST category
Micro
Enterprises : 95%
Small
Enterprises : 85%
Medium
Enterprises: 50%
The
budget for organising the Domestic exhibition/trade fair would depend
upon the various components of the expenditure, i.e. space rental
including construction and fabricating charges, theme pavilion,
advertisement, printing material, transportation etc. However, the
budgetary support towards net expenditure for organising such exhibition/trade
fair would normally be restricted to a maximum amount of Rs. 30
lakhs. The corresponding budgetary limit for participation in an
exhibition/trade fair shall be Rs. 10 lakhs. In cases exceeding
the above budgetary limits, the approval of Administrative Ministry
would be required.
1.2.2
"Techmart" exhibition by NSIC
NSIC
has been organising "Techmart" exhibition every year during
India International Trade Fair (IITF) in the month of November.
This is an international exhibition showcasing the best MSME products,
technologies and services of India. No subsidy would be available
to General Category entrepreneurs participating in this exhibition.
Upto 30% of the total area may be allocated for the entrepreneurs
belonging to the Special Category i.e. Entrepreneurs belonging to
NE Region/ Women / SC/ST category, keeping in mind the instructions
and guidelines issued in this regard from time to time. The rates
of subsidy available on space charges for the Special category would
be as under:-
Micro
Enterprises : 95%
Small
Enterprises : 85%
Medium
Enterprises: 50%
The
total budgetary support for organizing "Techmart" would
normally be restricted to Rs. 75 lakhs only. The proposal exceeding
this limit would require approval of the Administrative Ministry.
1.3
Support for Co-sponsoring of Exhibitions organized by other organisations/
industry associations/agencies:
Support
may be provided to various institutions, industry associations and
organisations engaged in promotion & development of MSMEs, for
organizing exhibitions/ fairs within the country for the benefit
of MSME sector. This support would be in the form of co-sponsoring
of the event by NSIC. In order to apply for co-sponsoring of an
event by NSIC, the applicant organisation/agency must fulfil the
following criteria/conditions:
(a)
The applicant organization / industry association / institution
should be engaged in the development of MSMEs for at least three
years and should be able to demonstrate sufficient experience and
capability for holding such events.
(b)
The event to be organized should have at least 5000 sq ft covered
area exclusively for stalls/shops and must have participation from
at least 50 MSME units. The organizer shall be required to submit
a blueprint / layout of the proposed exhibition along with his application.
(c)
The organizer would provide a stall of at least 100 sq. ft. to NSIC,
to disseminate information about the promotional and other schemes
of the Ministry and its organisations.
(d)
The name of event would be prefixed with ‘NSIC’ and also
display prominently that the event is for the ‘MSMEs’
and supported by Ministry of MSME.
(e)
The names of NSIC and Ministry of MSME would be prominently displayed
in all publications, literature, banners, hoardings etc. of the
event.
1.3.1
Scale of Assistance:
The
scale of assistance to the applicant organisation/agency for co-sponsoring
of an exhibition/trade fair would depend on the place of the event.
The budgetary support towards partially meeting the expenditure
on hiring of exhibition ground/hall, erection of stalls, publicity
etc. for co-sponsoring the event and would be limited to 40 % of
the net expenditure (gross expenditure - total income), subject
to maximum amount of -
Rs.
5 lakh in case of ‘A’ class cities.
Rs.
3 lakh in case of ‘B’ class cities.
Rs.
2 lakh in case of ‘C’ class cities.
Rs.
1 lakh in case of rural areas.
The
assistance towards co-sponsoring the event shall be provided to
the applicant organisation on reimbursement basis after the event,
on submission of event report and other relevant documents.
1.4
Buyer-Seller Meets:
Buyers-Sellers
Meets are organized to bring bulk buyers / Government departments
and micro, small & medium enterprises together at one platform.
Bulk and departmental buyers such as the Railways, Defence, Communication
departments and large companies are invited to participate in buyer-seller
meets to bring them closer to the MSMEs for enhancing their marketing
competitiveness. These programmes are aimed at vendor developments
from micro, small & medium enterprises for the bulk manufactures.
Participation in these programmes enables MSMEs to know the requirements
of bulk buyers on the one hand and help the bulk buyers to know
the capabilities of MSMEs for their purchases. These Buyers-Seller
Meets may be organised in consultation with the concerned stakeholders,
including industry associations and other agencies involved in industrial
development, and the calendar for these events may be finalised
well in advance and publicised widely.
1.4.1
Scale of Assistance:
No
subsidy would be available to General Category entrepreneurs participating
in such meets. However, the entrepreneurs belonging to North-East/women/SC/ST
category, would be provided space at subsidized rates for participation
in Buyer-Seller Meets as per the rates mentioned hereunder:-
Micro
Enterprises : 95%
Small
Enterprises : 85%
Medium
Enterprises: 50%
Upto
30% of the total area in such Buyer-Seller Meets may be allocated
for the entrepreneurs belonging to the Special Category i.e. Entrepreneurs
belonging to NE Region/ Women / SC/ST category, keeping in mind
the instructions and guidelines issued in this regard from time
to time.
The
budget for organising the Buyer-Seller Meet would depend upon the
various components of the expenditure, i.e. space rental, interior
decoration, advertisement, printing material, transportation etc.
However, the net budgetary support for the Buyer-Seller Meet would
be subject to the following limits:-
Rs.
5 lakh in case of the meet is held in ‘A’ class cities.
Rs.
3 lakh in case of the meet is held in ‘B’ class cities.
Rs.
2 lakh in case of the meet is held in ‘C’ class cities.
Rs.
1 lakh in case of the meet is held in rural areas.
1.5
Intensive Campaigns and Marketing Promotion Events:
Intensive
Campaigns and Marketing Promotion Events are conducted all over
the country to disseminate information about the various schemes
for the benefit of the micro, small & medium enterprises. They
are also facilitated to enrich their knowledge regarding latest
developments, quality standards etc. and improve the marketing potential
of their products and services.
1.5.1
Scale of Assistance:
Expenditure
incurred for organizing Intensive Campaigns and Marketing Promotion
Events would be met out of the budgetary support provided by the
Government under the Scheme, subject to a maximum limit of : -
Rs.
80,000 in case of ‘A’ class cities.
Rs.
48,000 in case of ‘B’ class cities.
Rs.
32,000 in case of ‘C’ class cities.
Rs.
16,000 in case of rural areas.
No
financial assistance would be given to the participating units for
attending the event. The participating MSMEs have to attend these
programmes at their own cost.
1.6
Other Support Activities:
Under
the Scheme, the following activities for supporting the marketing
efforts of MSMEs may be undertaken by NSIC:
·
Development of Display Centres, Show windows and hoarding etc. for
promoting products and services of MSMEs.
·
Printing of Literature, Brochures and Product-specific Catalogues
and CDs etc. and preparation of short films for disseminating information
·
Development of website/portal for facilitating the marketing of
MSME products and services.
·
Development and dissemination of Advertising and Publicity material
about various programmes / schemes for MSME sectors and events.
·
Preparation and Upgradation of MSME Manufacturers/Suppliers /Exporters
Directory.
·
Documentation of the success stories of MSMEs.
·
Conducting studies to explore and assess new markets/businesses
and product ranges for both domestic & International markets.
·
Hosting international delegations and networking events.
The
maximum amount of budgetary support for such activities would be
limited to 5% of the total annual budget for the scheme and for
an individual proposal, the maximum permissible limit for any of
the above event/activity would be Rs. 5.00 lakh only.
2.
PROCEDURE FOR IMPLEMENTATION OF THE SCHEME:
Ministry
of MSME shall implement the scheme through National Small Industries
Corporation (NSIC), which shall carry out the various activities
under the Scheme through its offices located all over the country.
Funds for implementing the scheme shall be placed at the disposal
of NSIC, which shall be wholly responsible for proper utilisation
of the same and submission of Utilisation Certificates and other
reports as required.
The
applications/proposals for seeking assistance under the scheme shall
be submitted directly to NSIC, with full details and justification.
The consolidated proposal shall be put up before the Screening Committee,
set up under para 6 of the scheme, for consideration. The Screening
Committee shall examine and consider the proposals, keeping in view
the eligibility conditions and other criteria laid down under the
scheme. While processing the proposals preference shall be given
to participants/units who have not availed of the benefits under
this scheme or other such schemes of the Ministry earlier. The proposals,
after processing by the Screening Committee, shall be put up for
approval by the Chairman-cum-Managing Director of NSIC alongwith
its recommendations. The proposals requiring approval of the Administrative
Ministry shall be forwarded by CMD, NSIC, with proper justification,
for consideration and approval of the Ministry, in consultation
with IFD. The assistance shall be released to the concerned applicant
organisation on reimbursement basis on receipt of the event report
and other prescribed documents, including feedback from the participants.
3.
SCREENING COMMITTEE
The
proposals received under the Marketing Assistance Scheme shall be
examined by a Screening Committee headed by Director (Planning &
Marketing), NSIC which shall also include representatives from Finance
and Exhibitions divisions. The Screening Committee shall meet at
least once every month or as and when required.
4.
ADMINISTRATIVE EXPENDITURE
NSIC
is the nodal agency for implementing the Marketing Assistance Scheme
of Ministry of MSME. The administrative expenditure to the tune
of 10% of the total expenditure of the Marketing Assistance Scheme
shall be reimbursed to NSIC for implementing the scheme. The administrative
expenditure includes overheads as well as the cost of the manpower
and efforts put in by the NSIC for implementation of the scheme.
5.
MONITORING AND EVALUATION
The
progress of the scheme shall be reviewed and monitored by NSIC as
well as Ministry of MSME from time to time and periodic reports
on the progress shall be submitted to the Ministry. The impact and
benefits of the scheme shall also be evaluated through internal
studies, sample surveys, feedback reports etc. as well as study
by an independent agency.
International
Exhibitions (details)
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