Organizing Domestic Exhibitions and Participation in Exhibitions/
Trade Fairs in India:
In order to provide marketing opportunities to MSMEs within the
country, certain theme based exhibitions / technology fairs etc. may
be organized by NSIC, focused on products and services offered by
MSMEs, including technologies suitable for employment generation,
products from specific regions or clusters (like North Eastern
Region, Food processing, Machine-tools, Electronics, Leather etc).
Micro, Small & Medium Enterprises would be provided space at
concessional rates to exhibit their products and services in such
exhibitions/fairs. Apart from above NSIC may also facilitate
participation of MSMEs in the exhibitions / trade fairs / events
being organized by various State Government departments, industry
associations and other institutions, all over the country to exhibit
their products and services. These exhibitions may be organised in
consultation with the concerned stakeholders and industry
associations etc. The calendar for these events may be finalised
well in advance and publicised widely amongst all
participants/stakeholders. The calendar of events would also be
displayed on the Web-site of NSIC. Participation in such events is
expected to help the MSMEs in enhancing their marketing avenues by
way of capturing new markets and expanding existing markets. This
would also help them in becoming ancillaries, partners in joint
ventures and sub-contracting for large companies.
Scale of Assistance:
Built up space would be provided by the implementing agency i.e.
NSIC, to MSMEs in various domestic exhibitions at subsidised rates
to enable them to exhibit their products and services. The rates of
subsidy available on space charges would be as under:
belonging to NE Region/ Women / SC/ST category
The budget for organising the Domestic exhibition/trade fair would
depend upon the various components of the expenditure, i.e. space
rental including construction and fabricating charges, theme
pavilion, advertisement, printing material, transportation etc.
However, the budgetary support towards net expenditure for
organising such exhibition/trade fair would normally be restricted
to a maximum amount of Rs. 45 lakhs. The corresponding budgetary
limit for participation in an exhibition/trade fair shall be Rs. 15
lakhs. In cases exceeding the above budgetary limits, the approval
of Administrative Ministry would be required.
"Techmart" exhibition by NSIC
NSIC has been organising "Techmart" exhibition every year during
India International Trade Fair (IITF) in the month of November. This
is an international exhibition showcasing the best MSME products,
technologies and services of India. No subsidy would be available to
General Category entrepreneurs participating in this exhibition.
Upto 30% of the total area may be allocated for the entrepreneurs
belonging to the Special Category i.e. Entrepreneurs belonging to NE
Region/ Women / SC/ST category, keeping in mind the instructions and
guidelines issued in this regard from time to time. The rates of
subsidy available on space charges for the Special category would be
The total budgetary support for organizing "Techmart" would normally
be restricted to Rs. 75 lakhs only. The proposal exceeding this
limit would require approval of the Administrative Ministry.
Support for Co-sponsoring of Exhibitions organized by other organisations/
Support may be provided to various institutions, industry
associations and organisations engaged in promotion & development of
MSMEs, for organizing exhibitions/ fairs within the country for the
benefit of MSME sector. This support would be in the form of
co-sponsoring of the event by NSIC. In order to apply for
co-sponsoring of an event by NSIC, the applicant organisation/agency
must fulfil the following criteria/conditions:
The applicant organization / industry association / institution
should be engaged in the development of MSMEs for at least three
years and should be able to demonstrate sufficient experience and
capability for holding such events.
The event to be organized should have at least 5000 sq ft covered
area exclusively for stalls/shops and must have participation from
at least 50 MSME units. The organizer shall be required to submit a
blueprint / layout of the proposed exhibition along with his
The organizer would provide a stall of at least 100 sq. ft. to NSIC,
to disseminate information about the promotional and other schemes
of the Ministry and its organisations.
The name of event would be prefixed with ‘NSIC’ and also
display prominently that the event is for the ‘MSMEs’ and supported
by Ministry of MSME.
The names of NSIC and Ministry of MSME would be prominently
displayed in all publications, literature, banners, hoardings etc.
of the event.
Scale of Assistance:
The scale of assistance to the applicant organisation/agency for
co-sponsoring of an exhibition/trade fair would depend on the place
of the event. The budgetary support towards partially meeting the
expenditure on hiring of exhibition ground/hall, erection of stalls,
publicity etc. for co-sponsoring the event and would be limited to
40 % of the net expenditure (gross expenditure - total income),
subject to maximum amount of -
Rs. 5 lakh in case of A class cities.
Rs. 3 lakh in case of B class cities.
Rs. 2 lakh in case of C class cities.
Rs. 1 lakh in
case of rural areas.
The assistance towards co-sponsoring the event shall be provided to
the applicant organisation on reimbursement basis after the event,
on submission of event report and other relevant documents.
Meets are organized to bring bulk buyers / Government departments
and micro, small & medium enterprises together at one platform. Bulk
and departmental buyers such as the Railways, Defence, Communication
departments and large companies are invited to participate in
buyer-seller meets to bring them closer to the MSMEs for enhancing
their marketing competitiveness. These programmes are aimed at
vendor developments from micro, small & medium enterprises for the
bulk manufactures. Participation in these programmes enables MSMEs
to know the requirements of bulk buyers on the one hand and help the
bulk buyers to know the capabilities of MSMEs for their purchases.
These Buyers-Seller Meets may be organised in consultation with the
concerned stakeholders, including industry associations and other
agencies involved in industrial development, and the calendar for
these events may be finalised well in advance and publicised widely.
Scale of Assistance:
No subsidy would be available to General Category entrepreneurs
participating in such meets. However, the entrepreneurs belonging to
North-East/women/SC/ST category, would be provided space at
subsidized rates for participation in Buyer-Seller Meets as per the
rates mentioned hereunder:-
Upto 30% of the total area in such Buyer-Seller Meets may be
allocated for the entrepreneurs belonging to the Special Category
i.e. Entrepreneurs belonging to NE Region/ Women / SC/ST category,
keeping in mind the instructions and guidelines issued in this
regard from time to time.
The budget for organising the Buyer- Seller Meet would depend upon
the various components of the expenditure, i.e. space rental,
interior decoration, advertisement, printing material,
transportation etc. However, the net budgetary support for the
Buyer-Seller Meet would be subject to the following limits:-
5 lakh in case of ‘A’ class cities.
3 lakh in case of ‘B’
2 lakh in case of ‘C’ class cities.
1 lakh in case of rural areas
Intensive Campaigns and Marketing Promotion Events:
Intensive Campaigns and Marketing Promotion Events are conducted all
over the country to disseminate information about the various
schemes for the benefit of the micro, small & medium enterprises.
They are also facilitated to enrich their knowledge regarding latest
developments, quality standards etc. and improve the marketing
potential of their products and services.
Scale of Assistance:
Expenditure incurred for organizing Intensive Campaigns and
Marketing Promotion Events would be met out of the budgetary support
provided by the Government under the Scheme, subject to a maximum
limit of : -
Rs. 80,000 in case of ‘A’ class cities.
Rs. 48,000 in case of ‘B’
Rs. 32,000 in case of ‘C’ class cities.
16,000 in case of rural areas
No financial assistance would be given to the participating units
for attending the event. The participating MSMEs have to attend
these programmes at their own cost.
Other Support Activities:
Under the Scheme, the following activities for supporting the
marketing efforts of MSMEs may be undertaken by NSIC:
Development of Display Centres, Show windows and hoarding etc. for
promoting products and services of MSMEs.
Printing of Literature, Brochures and Product-specific Catalogues
and CDs etc. and preparation of short films for disseminating
Development of website/portal for facilitating the marketing of MSME
products and services.
Development and dissemination of Advertising and Publicity material
about various programmes / schemes for MSME sectors and events.
Preparation and Upgradation of MSME Manufacturers/Suppliers
Documentation of the success stories of MSMEs.
Conducting studies to explore and assess new markets/businesses and
product ranges for both domestic & International markets.
Hosting international delegations and networking events.
The maximum amount of budgetary support for such activities would be
limited to 5% of the total annual budget for the scheme and for an
individual proposal, the maximum permissible limit for any of the
above event/activity would be Rs. 5.00 lakh only.
PROCEDURE FOR IMPLEMENTATION OF THE SCHEME:
Ministry of MSME shall implement the scheme through National Small
Industries Corporation (NSIC), which shall carry out the various
activities under the Scheme through its offices located all over the
country. Funds for implementing the scheme shall be placed in
advance at the disposal of NSIC, which shall be wholly responsible
for proper utilisation of the same and submission of Utilisation
Certificates and other reports as required.
NSIC will upload the forthcoming events at least 3 months in advance
so that target beneficiaries can be able to decide their
participation well in advance. The applications/proposals for
seeking assistance under the scheme shall be submitted directly to
NSIC, with full details and justification. The consolidated proposal
shall be put up before the Screening Committee, set up under para 6
of the scheme, for consideration. The Screening Committee shall
examine and consider the proposals, keeping in view the eligibility
conditions and other criteria laid down under the scheme. While
processing the proposals preference shall be given to
participants/units who have not availed of the benefits under this
scheme or other such schemes of the Ministry earlier. The proposals,
after processing by the Screening Committee, shall be put up for
approval by the Chairman-cum-Managing Director of NSIC alongwith its
recommendations. The proposals requiring approval of the
Administrative Ministry shall be forwarded by CMD, NSIC, with proper
justification, for consideration and approval of the Ministry, in
consultation with IFD. The assistance shall be released by NSIC to
the concerned applicant organisation on reimbursement basis on
receipt of the event report and other prescribed documents,
including feedback from the participants.
The proposals received under the Marketing Assistance Scheme shall
be examined by a Screening Committee headed by Director (Planning &
Marketing), NSIC which shall also include representatives from
Finance and Exhibitions divisions. The Screening Committee shall
meet at least once every month or as and when required.
NSIC is the nodal agency for implementing the Marketing Assistance
Scheme of Ministry of MSME. The administrative expenditure to the
tune of 10% of the total expenditure of the Marketing Assistance
Scheme shall be reimbursed to NSIC for implementing the scheme. The
expenditure includes overheads as well as the cost of the manpower
and efforts put in by the NSIC for implementation of the scheme.
MONITORING AND EVALUATION
The progress of the scheme shall be reviewed and monitored by NSIC
as well as Ministry of MSME from time to time and periodic reports
on the progress shall be submitted to the Ministry. The impact and
benefits of the scheme shall also be evaluated through internal
studies, sample surveys, feedback reports etc. as well as study by
an independent agency.